QED is a Brussels based meeting organiser specialised in EU public affairs events. Our team combines profound knowledge of EU affairs with many years of experience in event management.


We believe that through discussion and debate we can create better understanding and in the end better policy making.


We are divided into two lines of business:
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Martin Sjöberg

Martin Sjöberg

Managing Director & Founding Partner


Before founding QED, Martin was Director of European Affairs at the CFA Institute where he was responsible for the Brussels office. He wrote consultation responses, organized events and had frequent contacts with regulators and policy makers. Prior to joining CFA Institute, Martin worked as Head of Office and Political Advisor to a Member of the European Parliament and former Governor of the Swedish Central Bank.

Before that, Martin worked at the Stockholm Chamber of Commerce, first as Project Coordinator at the International Department and then as Head of Economic Analysis at the Public Affairs Department. Martin has also worked as an Economist at Nordea Bank.

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Adam Lindmark

Adam Lindmark

Founding Partner, Director Events & External Relations  


Adam is responsible for QED’s event activities and external relations.He is heading QED’s relationship with current members and the recruitment of new members. Through dialogue with both EU decision-makers, QED members and other stakeholders, Adam is making sure that the event agenda is covering topics of highest interest to the both EU officials and industry stakeholders.


Apart from QED’s own-initiated events, Adam is leading QED’s business development activities and coordination of QED’s bespoke events to Federations, Associations, Corporates and other stakeholders in Brussels and across the European Union. Adam coordinates events of different sizes & concept may them be IRL, Virtual or Hybrid. Adam has worked in multiple policy fields but has particular experience in Financial Services, Digital, Healthcare & Pharma, Transportation and Environment.


Adam has a background in international business and sales. He was previously working as a metal trader for a Brussels based commodities firm. Prior to this, Adam worked for the Swedish Trade Council in Paris where he focused on event management, sales and B2B between Swedish and French Companies. Adam is fluent in Swedish, French and English.


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Alina Gervan

Alina-Maria Gervan

HR & Finance Manager


Alina is responsible for several interlinked internal processes in three main management areas, where she offers initiatives and support to the senior management of the company.

Human Resources - developing and implementing an HR strategy, recruitment, selection, follow up, payroll aspects, general administration and data manager.

Finance - the main tasks involve accounting, invoicing, accounts payable, collection and monitoring cash flow.

Event Staff and Spa 30 meeting space coordinator which translates into treating requests and offers for clients regarding venue spaces and host/hostesses’ services. In addition, she is also responsible for registration management and in-bound requests and demand of information from delegates. Moreover, during the events she is making sure that the coordination with the on-site staff is running smoothly.

Alina has a background in Business Administration (graduated University of Bucharest, 2014), in Management (graduated cum laude Vrije Universiteit Brussel, 2016) and an executive master in Human Resources (graduated with distinction ICHEC Brussels Management School, 2020).

Alina is fluent in English, French and Romanian.

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Kevin Lerens

Kevin Lerens

Digital Communication & Design Manager


Kevin has 5 years of experience working on projects with diverse multimedia needs. A modern-day toolbox, Kevin takes pride on delivering top quality for QED’s and bespoke client’s digital needs.

Whether it’s graphic, web & audio design and video production, setting-up the logistics and technical of a streaming platform or coordinating with the AV teams at the venues, Kevin will find the most efficient way to translate expectations into the final result.

Kevin graduated in 2016 with a bachelor’s degree in graphic design. Prior to QED, Kevin worked as graphic designer for multiple movies and short-movies productions, 3 of them awarded nationally. He also worked on multiple covers for music records and as a graphic designer for one of the most well-known “escape rooms” of Brussels.

Passionate about technology and communication, Kevin is always up to date with the latest digital trends.

Kevin is fluent in French, Portuguese and English.

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Romain Vanhove

Romain Vanhove

Event Coordinator


Romain is working on the Event Coordination team and is specialised in the organization of virtual and hybrid conferences where his main role is to find the best suitable solutions corresponding to the clients’ needs. He is then responsible for the coordination, planning and execution of various events.

Romain responsibilities are to ensure the quality of the overall event and to facilitate the preparation and utilization process of the platform for the client as well as for the participants. Romain is constantly finding innovative ways to work in the virtual world and develop a personalized solution for each event.

Romain has a background in Marketing, with a Bachelor degree at EPHEC (2017) and a Master degree in Sport Management at the Johan Cruyff Institute in Amsterdam.

Before joining QED, he used to work at an event company specialized in teambuilding’s, catering & food events. He also had a marketing internship in Amsterdam.

Romain is fluent in French and English and has a basic knowledge of Dutch.

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Sarah Schnyder

Sarah Schnyder

Receptionist & Office Assistant


Sarah is the receptionist of our company. Her responsibilities include database management, answering incoming calls, scheduling appointments and daily office management.

She is also responsible of registration management, administrative support to the team and office supplies orders. Additionally, she is also responsible of our meeting rooms.

Before joining QED, she has worked as an event assistant and as a receptionist. Moreover, she has also worked as an office manager for a real estate agency.

Sarah has a background in Tourism.

Sarah is Fluent in French, English and she has an intermediate level in Dutch.

Jasmine Mao

Graphic Designer & Web Developer


Jasmine is our graphic designer & web developer. Her main responsibilities are related to website development, digital marketing and graphic design.

Jasmine has experience with HTML, CSS, JavaScript, SEO, SEA & email marketing. Moreover, when developing websites, she is using the latest development principles & techniques whilst implementing a trendy UI design.

Jasmine has a background in landscape architecture (Bachelor’s degree 2009, China), Be code Front-end developer & WordPress developer.

Before joining QED, she worked in a digital marketing agency and in a technology & software company in Belgium.

Jasmine is fluent in Chinese and English.


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Flavio Pereira

Flavio Pereira

Video Editor & Motion Design


Flavio's role is to assist the communication and design team in video and sound editing and motion design.

Before joining QED, his previous stop was at Belém Cultural Center, in Lisbon, where Flávio developed his skills as a videographer, editor & motion designer.

He has a bachelor's degree in Communications Sciences and post-graduations in Advertising Creativity and Motion Design.

Passionate about cinema & music, Flávio is a creative mind with the aim to turn ideas into visual elements.

He is fluent in Portuguese and English with a basic knowledge of French.

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Inès Benhima

Inès Benhima

Event Coordination


Inès is part of the Event Coordination team. She is involved in the QED own-initiated events where she deals with speaker booking & speaker management, coordination with subcontractors, database management. Additionally, she is also involved in our bespoke projects for the coordination, planning and execution.

Inès has a background in Strategy & Communication (graduated KEDGE Business School PGE program, 2018) and a Master in Political Sciences (Université Libre de Bruxelles, 2020).

Before joining QED, she also gained international experience from her exchange study program in Mexico City and also from multinational companies.

Inès is fluent in French, English & Spanish and she has a good knowledge of Arabic.

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Brendan Blondeau

Brendan Blondeau

Digital Events Technologist


Brendan is our digital events technologist. His main role is contributing to enhance streaming services and integrate new technology on QED's workflow.

Before joining QED, he has gained experience from several audio-visual companies, including La RTBF.

Brendan has a background in cinematography, computer science & computer engineering (graduated HELB Cinematography, 2018 & Screen Brussels, 2019).

Passionate about computers, technology & movies, Brendan never stops learning and he is always up to date with the new technologies.

Brendan is fluent in French and English.