QED is a Brussels based meeting organiser specialised in EU public affairs events. Our team combines profound knowledge of EU affairs with many years of experience in event management.


We believe that through discussion and debate we can create better understanding and in the end better policy making.


We are divided into two lines of business:
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Martin Sjöberg

Martin Sjöberg

Managing Director & Founding Partner


Before founding QED, Martin was Director of European Affairs at the CFA Institute where he was responsible for the Brussels office. He wrote consultation responses, organized events and had frequent contacts with regulators and policy makers. Prior to joining CFA Institute, Martin worked as Head of Office and Political Advisor to a Member of the European Parliament and former Governor of the Swedish Central Bank.

Before that, Martin worked at the Stockholm Chamber of Commerce, first as Project Coordinator at the International Department and then as Head of Economic Analysis at the Public Affairs Department. Martin has also worked as an Economist at Nordea Bank.

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Adam Lindmark

Adam Lindmark

Founding Partner, Director Events & External Relations  


Adam is responsible for QED's event activities and external relations. He is heading QED’s relationship with current members and the recruitment of new members. Through dialogue with both EU decision makers, QED members and other stakeholders, Adam is making sure that the event agenda is covering topics of highest interest to the both EU officials and industry stakeholders.


Apart from QED’s own-initiated events, Adam is leading QED’s business development activities and coordination of QED’s bespoke events to Federations, Associations, Corporates and other stakeholders in Brussels and across the European Union. Adam coordinates events of different size & concept, within various policy fields but particularly in financial services, transportation, environment and digital.


Adam has a background in international business and sales. He was previously working as a metal trader for a Brussels based commodities firm. Prior to this, Adam worked for the Swedish Trade Council in Paris where he focused on event management, sales and B2B between Swedish and French Companies. Adam is fluent in Swedish, French and English.


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Alina-Maria Gervan

Office Manager


Alina's responsibilities lie within office management including purchasing. She is also working with invoicing and accounting. In addition, Alina is in charge of the registration and database management.


Alina has a background in business administration and languages and a master's degree in management. She is fluent in Romanian, English and French.

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David Powell

External Relations Manager


David is working with QED’s business development activities for bespoke events. His role is in the generation, forging and management of long-lasting relationships with key stakeholders and institutions within the EU. He is responsible for listening to and understanding the needs of the clients and aiding and supporting them with a solution driven mentality. His role is to deliver the clients vision for their event, allowing them to make their voice heard to their relevant stakeholders.


David has an extensive background in sales and account management. Prior to QED he helped run and headed up the business development endeavors for a Luxembourg based import/export company. David is fluent in English and French.

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Yoana Yotova

Communication & Design Manager


Yoana is responsible for Communication and Design work within QED’s own-initiated events and bespoke events. Part of her tasks are updating QED’s and client’s websites, email marketing and designing all the electronic event visuals with the latest programmes concerning the on-going projects. She also leads the process of follow-up materials, such as video and photo editing.


She aims to match creativity and marketing and thrives when given the opportunity to form concepts from beginning to end. Yoana is fluent in Bulgarian and English and has a good knowledge of Danish.

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Kevin Lerens

Communication & Design


Kevin is responsible for updating our website as well as designing all electronic event material. He also takes care of the follow-up materials such as video and photo editing. Kevin is fluent in French, Portuguese and English.

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Elise Kurgan

Event Coordinator


Elise is the event coordinator for QED own-initiated events. She is in close contact with venues and subcontractors, as well as with the confirmed panelists, handling the speaker management. She is responsible for booking the venues and subcontractors for all QED own-initiated conferences. Elise has a Bachelor and a Master’s degree in Business Management. She is fluent in French, English and Dutch, and has a knowledge in German.